First Post Coming Soon

The library is being built in public.

I'm dropping the first deep-dive posts here in the coming weeks. While I write them, the fastest way to follow along is LinkedIn — I share shorter notes there daily.

Follow on LinkedIn for daily notes

What I'm writing about first

Tool Review

HeyGen vs Synthesia for Indian Brands

Real test, same script, same brand. Which one actually delivers usable AI spokesperson videos for Indian businesses — and which is overpriced.

Playbook

The Real AI Marketing Stack for ₹2L/month Businesses

A practical AI-powered marketing setup for Indian SMBs spending ₹1.5–3 lakhs monthly on marketing. Tools, workflows, what to skip.

Behind The Scenes

How Clazzo is Integrating AI Into Client Work

Honest breakdown of where AI is replacing our manual work — and where it's been a waste of time and money. The internal-process angle.

Experiment

100 Meta Ad Creatives in 1 Day Using AI

Can a solo marketer produce 100 unique ad creatives in one day using AI tools? I tried. Here's what worked, what didn't, and what actually performed.

Hot Take

Why Most "AI Marketing Courses" Are Garbage

A blunt look at the AI marketing course economy in India — what's being sold, who's selling it, and what to learn instead. (And cheaper alternatives.)

Field Report

AI for Kerala Hotels, Restaurants, & Resorts

A practical guide to AI marketing for Kerala hospitality brands — what's worth trying, what's overhyped, and what local context demands.