I'm Shijin Jayanthan. Co-founder of Clazzo Innovations. Eight years running a digital marketing agency for brands across India and the GCC. Now sharing what I'm actually learning as AI changes how marketing works.
Since October 2018, my co-founder Abhijith and I have run Clazzo Innovations — a digital marketing agency serving brands across India and the GCC.
At Clazzo, we deliver SEO, paid ads, branding, content, and web development. Over the last year, AI has rewritten the playbook — and most of what I see online about "AI marketing" is hype, not signal.
So I'm doing the work in public: testing tools, running experiments, sharing honest takes. If it works, you'll see it. If it fails, you'll see that too.
A few AI experiments we've shipped at Clazzo. Real outputs, not theory. New ones added as I build.
AI-generated spokesperson video for a real client — script to final cut in 4 hours.
A full ad campaign creative produced with AI tools — no studio, no shoot.
Indian-accent AI voiceover paired with AI visuals — for a real client campaign.
Three things I'm shipping consistently. No paywall. No "join my course." Just useful work for people who want to actually understand AI in marketing.
Most "AI marketing experts" online have never run a marketing campaign for a real business. They learned ChatGPT in 2023, slapped "AI-powered" on their pitch decks, and started selling courses.
I run an agency. I've spent the last year quietly integrating AI into how we serve clients — voice work, image generation, content systems, automation. Some of it changed everything. Some of it was complete waste of money.
I'd rather share what I'm learning honestly than become another "AI consultant" selling certainty about something the entire industry is still figuring out.
That's the work. Following along is free.
I reply to every LinkedIn message. If you're a founder, agency owner, or marketer exploring AI — let's compare notes.