How Clazzo started
In October 2018, my co-founder Abhijith and I started Clazzo Innovations in Kerala. Two founders, no investors, no plan beyond "we'll figure it out."
What we did know: small and mid-sized businesses across India were drowning in marketing options and getting almost no results. Agencies overcharged. Freelancers overpromised. Most owners we talked to felt burned.
We started small. Logo design here, a website there, social media for a local restaurant. Then SEO. Then Meta Ads. Then full digital marketing retainers. Eight years later, we've worked with brands across India, UAE, Saudi Arabia, Bahrain, and Kuwait.
Eight years, compressed
Clazzo Innovations founded
Started with Abhijith. Two founders, one laptop each, infinite coffee.
First retainer clients
Started signing month-on-month digital marketing retainers. Built core service stack: SEO, Meta Ads, Google Ads, branding, web development.
Crossed into GCC
First UAE client — Bizvise. Then JFit, RedeckPools, Lifemate, CRB Logistics. Realized our work translates well to GCC markets with NRI founders.
AI hits everything
ChatGPT, Midjourney, Synthesia, HeyGen. We started using AI tools inside client delivery — and noticed how much faster certain workflows became.
Going deeper on AI marketing
Launched this site. Started building a public playbook of what AI actually changes in marketing — what works, what's hype, what's worth the spend.
Why I'm doing this now
Over the last year, I've watched the marketing industry get flooded with "AI experts" who learned ChatGPT in 2023 and started selling courses by 2024. Most of them have never run a real campaign for a paying client.
Meanwhile, founders I talk to — agency owners, restaurant owners, clinic founders, real estate brokers — keep asking the same questions: What AI tools actually help me? Which ones are scams? Which ones save money? Which ones save time?
"There's a gap in the Indian market. Not for another AI consultant. For someone running a real agency, sharing what's actually working — honestly."
That's what this site is. I'm not selling a course. I'm not (yet) pitching consulting. I'm running Clazzo, integrating AI into how we work, and sharing what I learn along the way.
If it helps you make smarter decisions about AI marketing — great. If you want to compare notes — even better.
The things I'm opinionated about
- Slow honest beats fast inflated. Long-term trust pays better than short-term hype.
- AI is a tool, not a strategy. The fundamentals of marketing haven't changed — clear positioning, content that answers real questions, systems that compound.
- Most "AI marketing" advice is from people who haven't done it. I'd rather share one honest experiment than ten theoretical frameworks.
- India is not a B-tier market. The AI playbook for Indian businesses needs to be built in India, by people who serve Indian businesses.
- Email lists > algorithm-dependent platforms. Build what you own.
Based in Kochi, Kerala. Co-founder at Clazzo Innovations. Always reachable on LinkedIn.
Want to follow along as I build this?
I share AI marketing experiments on LinkedIn — weekly. No spam. No course pitches.
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